What is a Farmstop?

Our model is simple, yet powerful: we create a space where farmers can sell their fresh, locally grown goods directly to consumers, every single day.

A Farmstop is a return to how grocery shopping used to be, before industrial food systems and long supply chains.

It’s a daily, year-round market where small, local farms sell directly to you. Farmers set their prices and keep 70% of each sale, so your money stays close to home and supports the people who grow your food. No middlemen, no guesswork. Just real food, from real people.

Unlike a traditional market that’s open only once a week, or a grocery store where farmers sell through a distributor, a Farmstop brings the best of both worlds together. You get convenient access to fresh, seasonal food, and farmers get a reliable way to connect with the community and earn a fair living.

This is the original grocery model. Before grocery stores were big-box and ingredient labels got long and unrecognizable, neighbors bought their food from nearby farms, bakeries, and butchers. We’re bringing that back.

Over time, America has drifted far from this connection, building a food system that separates consumers from the source. The result? A lack of transparency, ultra-processed ingredients, and a loss of trust in what we eat.

At Farmer’s, we’re rebuilding that trust by making it easy to shop local, know your farmers, and bring home simple, honest ingredients. A Farmstop isn’t just convenient — it’s a movement back to what food is meant to be.

Learn more about how the farmstop model is working around the country

Meet the Team

  • Caroline Rogers

    FOUNDER/OPERATOR

    Caroline is a small farm owner, mother, and business developer based in Louisiana. With years of experience in real estate development, designing spaces, and a deep connection to creating community, she is uniquely positioned to bridge the gap between consumers and farm-fresh food. Her passion for creating meaningful connections between people and local farms drives her mission to bring fresh, sustainable food to the community.

  • Mike Bertel

    FOUNDER/FARMER

    Mike Bertel is a husband, father, and resident of the Bayou St. John neighborhood. He splits his time between New Orleans and the family farm in Poplarville, Mississippi. With a degree in Agricultural Business from Colorado State University, Mike is focused on sustainable land management and the preservation of both natural and built environments. His work reflects a steady commitment to community and tradition.

Contact us

Whether you’re a local farmer interested in partnering with us, a neighbor curious about what we do, or someone with a great idea to share—we’re all ears. At Farmer’s, we believe in building strong relationships rooted in trust, transparency, and shared values.

If you grow it, raise it, or make it locally, and want to explore how we might work together, don’t hesitate to reach out. We’re always looking to support and collaborate with growers, producers, and community members across Louisiana and Mississippi.

Welcome to the Farmer’s community—we’re glad you’re here.