What is a Farmstop?

Our model is simple, and powerful: we’re building a space where farmers can sell their fresh, locally grown goods directly to consumers, every single day.

A Farmstop is a return to how grocery shopping used to be, before industrial food systems and long supply chains.

It’s a daily, year-round market where small, local farms sell directly to you. Farmers set their prices and keep 70% of each sale, so your money stays close to home and supports the people who grow your food. No middlemen, no guesswork. Just real food, from real people.

Unlike a traditional market that’s open only once a week, or a grocery store where farmers sell through a distributor, a Farmstop brings the best of both worlds together. You get convenient access to fresh, seasonal food, and farmers get a reliable way to connect with the community and earn a fair living.

This is the original grocery model. Before grocery stores were big-box and ingredient labels got long and unrecognizable, neighbors bought their food from nearby farms, bakeries, and butchers. We’re bringing that back.

Over time, America has drifted far from this connection, building a food system that separates consumers from the source. The result? A lack of transparency, ultra-processed ingredients, and a loss of trust in what we eat.

At Farmer’s, we’re rebuilding that trust by making it easy to shop local, know your farmers, and actually know what’s in your food. A Farmstop isn’t just convenient, it’s a movement back to what food is meant to be.

Learn more about how the farmstop model is working around the country.

Akaushi Wagyu Beef

Pasture-raised on our family farm in Poplarville, Mississippi

meat & seafood

Three Fires Farms

Pearl River Pastures

Best Stop

Mr. Shrimp

dairy & eggs

Sinagra Dairy

Pearl River Pastures

Bayou Sarah Farms

Mauthe’s Progress Milk Barn

Bakery

Bellegarde Bakery

Persimmon Grocery

Leo’s Bread

Flour Moon Bagels

beverage

Disco Liquids

Wild Bush Wines

Vending Machine Wines

Anytime Farmhouse

Sinagra Dairy Farms

Pretty Coffee

plants

Tiny Nest Botanicals

Baby T-Rex Farms

Bella Flora

produce

Two Dog Farms

Faust Farms

Take Box Nola

Baby T-Rex Farms

Prepared Food

Farmer’s (in-house)

Persimmon Grocery

Smoke & Honey

Mother Broth

Pantry

Farmer’s (in-house)

Once Around the Kitchen

Bayou Bootleg

Baby T-Rex Farms

Applied Arts Coffee

Mammoth Coffee Co.

Pretty Coffee

Baker Farms

Petit Jardin

Bayou Sarah Farms

home goods

Oxalis Apothecary

Hazeltine Scent Co.

Emma Raynor Ceramics

Petit Jardin

Sassy Banana

Casey Joiner

and the list continues to grow!

To sell your goods at Farmer’s, apply here:

Meet the Team

  • Caroline Rogers

    FOUNDER/OPERATOR

    Caroline is a small farm owner, mother, and the driving force behind Farmer's. She spent years in real estate development learning how to build spaces that bring people together — and eventually realized the most important space missing in New Orleans was a place to actually buy food from the people who grow it. When she's not at the farmstop, she's most likely chasing cows and kids on the farm, preferably with a wine glass in hand.

  • Mike Bertel

    FOUNDER/FARMER

    Mike Bertel is a husband, father, and resident of the Bayou St. John neighborhood. He splits his time between New Orleans and the family farm in Poplarville, Mississippi. With a degree in Agricultural Business from Colorado State University, Mike is focused on sustainable land management and the preservation of both natural and built environments. His work reflects a steady commitment to community and tradition.

  • GENERAL MANAGER

    I'Lani Roberts

    GENERAL MANAGER

    I’Lani is a Louisiana-based operations manager, private chef, and mom to Mocha (dog) and Toulouse (cat). Deeply community-driven, she brings years of experience in sales, hospitality, and building thoughtful systems behind the scenes. Her work centers on creating intentional, honest spaces while supporting local producers and strengthening the connection between food and community. When she’s not working, you’ll likely find her hosting casual dinner hangs, bringing people together over local ingredients and meaningful conversation.